History
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1947
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Establishment of Toupargel Surgeles
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1969 - 1981
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Since 1969, Toupargel Frozen Foods has developed the direct sale of frozen foods to individuals using store vans
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1982
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Establishment of Toupargel SA by Roland Tchenio, following the acquisition of Toupargel Surgeles
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1983 - 1997
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A strategic change in operational focus is undertaken: to make Toupargel a specialist in sales to individuals by phone, with order preparation in dedicated platforms and delivery within 48 to 72 hours, and to develop the Group through acquisitions. Toupargel acquires more than 40 French frozen food distribution companies, and confirms its expertise in integrating companies and businesses.
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1997
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Toupargel SA shares begin trading on the Second Marche in December. Total annual sales: €85 mn
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2000 - 2001
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Establishment of the Fresh Foods & Groceries business with the construction of a call centre and sales order preparation platform in Châlon sur Saone, with the objective of successfully applying the Toupargel “Frozen Foods” business model to its “Fresh Foods and Groceries” one.
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2002
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Launching of Place du Marche and its home delivery of fresh foods and groceries business
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2003
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Change in dimension: Toupargel SA acquires the Frigedoc company (Agrigel brand), the leading distributor of frozen foods to individuals through home delivery service (€240 mn in sales). This acquisition enables Toupargel, with total sales of €362 mn, to become the leading player in this market segment with a 36% share, as well as covering all of France. |
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2004 - 2005 |
A period of convergence for Toupargel and Agrigel. Synergies between the companies enable the optimisation of the Group's functional activities: purchasing, quality, marketing, logistics, IT... and significantly improved earnings. Two new order preparation platforms are commissioned (in Argentan and Montauban). Launch of the Toupargel brand, with the ice cream product range. |
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2006 |
A single team, brand name, organisation and business model for the Group's Frozen Foods business. End of the logistics re-organisation in mid-2006, resulting in lower costs. Standardisation of employee compensation terms and Group agreements. |
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2007 |
Rollout of a new telesales software program and more efficient deliveries. |
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2009 |
Creation of the customer service department and a dedicated toll-free telephone number, the 30 40, for incoming calls for "Frozen Foods". Launch of the placedumarche.fr e-commerce website for Fresh Foods and Groceries. (*Incoming calls = calls made by customers and prospective customers). |
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2010 |
Rollout of the “Cap 2013” plan with three major development areas: - the “store concept”: a new sales organisation where a dedicated telesales team works alongside a delivery agency covering a specific catchment area, - the multichannel offering, with the launch of the toupargel.fr“Frozen Foods” e-commerce website, - the multi-product offering, whereby Toupargel customers can also order the whole of the Place du Marché range. |
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2011 |
Ongoing implementation of the “Cap 2013” strategic plan. |